Video Content Ideas To Increase Mortgage Marketing Efforts

video content

Want the right video content for your mortgage marketing strategy? Let your instincts guide you and keep an eye on the local and national news. As for specific topics, see our suggestions below!

  • Walk your clients through the loan process
  • Set the right expectations
  • Create a road map of issues that could arise and the things for which potential home buyers should prepare
  • What do you specialize in?
  • What are your strengths in business?
  • Why are you in the mortgage business?
  • Why is now a good time to buy?
  • What trends are you seeing in the market?
  • Explain confusing or hard-to-understand mortgage terms (one at a time)
  • What apps do you use and why do they give your clients/referral partners an advantage?
  • Share the story of the sales transaction about which you are proudest
  • Explain what not to do when selling or buying a home
  • What should a buyer look for in a real estate agent?
  • Home search tips
  • Benefits of home ownership
  • What documents are needed when buying a home?
  • Explain the difference between fixed and adjustable interest rates
  • Talk about and explain the various mortgage programs
  • What does a first-time home buyer need to know?
  • Ways a borrower can begin to improve their credit score
  • What are closing costs and who pays them?
  • What is PMI and how is it avoided?
  • What your buyer can expect during the sales process
  • The importance of a Mortgage Checkup
  • Review a Moving Day Checklist
  • Share some unpacking tips
  • What is your favorite part of your job?
  • Why do you love your city/area in the city?
  • Give a mini tour of your downtown (for smaller cities)
  • Give viewers a look into your daily life
  • Share your favorite places to shop, dine and take the kids (such as museums and parks)
  • Ask for reviews by “showing” how much a review means through your tone, facial expressions and just how much you appreciate their business

Need help learning how to create great video content? Take a look at our article about video techniques.