Real Estate Marketing Trends

realtor marketing trends

The real estate industry is thriving and creating a competitive market where intense and creative marketing is vital to success. In today’s real estate world, timely and effective communication is by far the most successful way to capture leads and help them achieve their ultimate goal of homeownership. To communicate effectively, it is important to have the right systems and tools in place. Most consumers want the convenience of information at the tip of their fingers, which is why smartphones are now used by more than half of the world’s population.

Check out these four trends that will help you market, engage and gain more real estate business:

Social Media Pages – Social media accounts are a brand-building strategy that will truly show who you are as an agent and why buyers should work with you. It is imperative to build great marketing through these pages, as social media will remain one of your most potent marketing tools for the foreseeable future. If you are looking to keep up with the industry, it’s important to use social media to regularly share listings, closings, testimonials and other information that will benefit your sphere. Your marketing needs to be effective and sufficiently engage your customers.

Video Marketing – Customers love to see what a home looks like before requesting a tour. Through social media and smartphones, video tours and live streaming are becoming popular industry trends. Facebook Live videos allow you to show the houses listed as well as answer the questions of potential buyers. As for pre made videos, drones are becoming a popular way to showcase a home’s exterior and surrounding area. Videos will help you establish your reputation as an innovative real estate agent who is up for new challenges.

QR Codes – QR Codes, also known as Quick Response Codes, are a once-popular marketing tool that is making its way back into the industry. QR Codes are two-dimensional bar codes arranged in a pattern of squares used to encode your product’s information. These codes are scanned by smartphones and directed to any webpage you create, including personal websites, real estate listings, social media pages and more. This is a simple and innovative way to accelerate the home buying process and target your audience.

CRM Systems – Marketing automation platforms will instantly route your leads and prospects, sort through your contacts, email those to whom you can’t reach out immediately, and, most importantly, give you a greater online presence than ever. CRM systems are a great way to build firm relationships and retain customers for a lifetime. Additionally, some CRM marketing systems allow you to put contacts on nurture campaigns, deliver targeted messages immediately, and send personalized greetings.  New marketing trends are emerging almost daily as the real estate industry continues to grow and technology evolves. Keeping up-to-date on these trends is the best way to build your business and stay in front of your competition.